It's a New World

It's a new world! Watching a commodity grow from black market to normalized retail is fascinating. 

Is your store up to a better-than-normalized retail standard?  What makes a pot shop a GREAT shop?  The same things that make any store great... AND then some.  For example, in an industry where windows are highly regulated do windows even matter in pot shops?  YES!!!! 

As shoppers, we expect a store to have WINDOWS and for those windows to serve specific purposes (who's this store for? what does this store sell? what's the vibe here? is it open??) every pot shop deserves a good window. 

Let's make yours great.

Window of Opportunity:  Know how much time people spend in front of your window space. The average time to passby a window (whether in a mall or on the street) is 3 seconds.  Work within this window of opportunity.  Send a message that can be absorbed in 3 seconds or less.

Proximity:  How near or far are people from your window? Use this info to scale the size of the display. Smaller intricate window displays will only read to people passing a few feet from the glass, a larger display is necessary for those driving by or across the street. It's possible that you need BOTH if you have both types of passers.

Show versus Tell:  The fewer words you use in a window the better. Send messages via props and products and images rather than text.

Capture Attention:  Incorporating movement (real or perceived), using dramatic lighting and canting the display to face passersby (versus head-on) are all ways to capture passers' attention.

Keep It Fresh:  Changing something in the window every 3-5 weeks will keep shoppers looking.  If the window stays static, attention wanes and shoppers stop looking. 

Don't waste any opportunities to pull eyes to your store. Your windows are a valuable tool– Use them!