Anne Marie Luthro has spent the last twenty years focusing a critical eye and a keen ear on all things retail and shopper-centric. Two decades studying the environmental factors that influence the purchasing decision, as well as the psychology of shopping behavior have earned AML a reputation as a leading authority in the industry of retail design.
Anne Marie has worked on hundreds of retail concepts for a wide array of clients. Her insights have been shared with audiences across the globe. Download AML’s Snapshot of Services
Prior to opening AML Insights, Anne Marie was a pioneering member of Envirosell, a renowned research agency. AML developed, practiced and fine-tuned observational and participant observation research methods. Today she uses that historical perspective to help clients build, nourish and keep their shopper base.
Anne Marie Luthro brings a critical eye, a historical perspective, contemporary awareness and sharp insight to tomorrow.
Anne Marie has a wealth of experience and insight into numerous categories (beauty, technology, apparel, luxury, sport performance) and their various retail faces. Anne Marie’s extensive client list includes: adidas, Athleta, Estée Lauder Companies, L’Oreal, LVMH, Victoria’s Secret, Walmart, Oakley, and ESPN.
Concepts created by Anne Marie and her teams that have resonated through retail are: Alone-Together – sales associate approaches that lead to meaningful interactions that result in increased shopper confidence and conversion, Hibiscus High – keeping an experience alive beyond its four walls.