- I just referred to it as JCP and you didn’t think twice
- The stores are much less cluttered with product and fixtures
- The stores are cleaner
- The stores aren’t overwhelmed with unattractive fixture-topping signage
- Stores are easier to shop because of the above numbers 2, 3, and 4
- Media reflected a confident, contemporary shopper
- Media had a hint more of a personality than ever before
- TV spots and newspaper inserts looked good
- He/JCP got more press than a lot of 2012 presidential candidates
- He instigated thought and thoughtful controversy in the retail industry
- He showed us that the Macy’s- and Kohl’s-like coupon game is so deeply instilled in mid-level department stores that they have changed shopper expectations in an ugly way. Even EDLP can’t trump a discount off of a coupon off of a….
Why people weren’t buying at JCP under Johnson’s leadership, I don’t purport to know. (“Carpetbagger Conspiracy” comes to mind, as do poor communication skills and exclusionary, “we/they” thinking.)
I understand that a coupon delivered via your newspaper is incentive to get up and go to a store. Mr. Johnson kiboshed that. I see that the coupons are back with a vengeance in JCP ads. Okay. Good. But even with a coupon on the front cover, JCP still looks better than ever.